week 3 continue….
WHO ARE YOUR USERS???
the first step towards serving your users is to identify,specifically,who they are…
though the details you include will vary depending on the focus of your site.Demographics
Age
16% Under18 22%% 18-14 32% 25-34 12% 25-49 10% 50-49 8% over 65
Sex
45%male 55%female
race
african American-3.4% caucasian-15.7% asian or pasific islander-41.2% hispanic-2.9% american indian Eskimo or Aleut-10.9% Others-1.3% Education
some high schools-1.3% high schools-28.7% some college-1.8% college-48.2% some post-grads-2.8% post grads-17.2% Marital status
single-32.5% married-24.5% widowed-27.7% divorced or seperated-15.3%
income
under 20000–14.5% 20-49000–17.5% 50-74000–20.8% 75-1000–16.7% 100-150000–12.3% over150000–18.2% nationality- target of course asian. asia area….
location- college
Occupation-those income thats acround 50-74000Psychographics
Whats the unique distinguishing factors of your audience?
young young yet pretty rich single asian.. Webographics
access points
home-30% work-33.3% schools-27.4% others-9.3% access speed
modem-37.9% cable-26.1% DSL-23.5% t1-highspeed-12.5% frequency
lesser than 1 hour-10.9% 1-3 hour-35.3% 4-10 hours-22.6% 10 and above-31.2% time of use
morning-18.6% afternoon-23.7% evening-22.1% late night-35.6% years online
1st year-22% 1-2 years-27.8% 3-4 years-33.5% over 5 years-16.7% platform
windows-45% mac-22.8% unix-16.5% others-15.7 browsers
netscape-22.1% internet explorer-46.7% others-31.2% Activities
what relevant online activities do your users participate in?
Forum posting questins and answers.
Site-specific Profile
First time visitors,new to my organization and the site. offline customers that are familiar to the company but the site. returning visitors that is both familiar with my organization and my site. Advertisement
